Bringing a fresh approach to intimate apparel, peach is an innovative brand with one core mission: inspire women to be their most beyoutiful. Founded by Janet Kraus and Derek Ohly, peach brings this mission to life in the form of a social commerce company that provides women the opportunity to build independent businesses and shop for comfortable, timeless underwear conveniently from their own homes.
The service begins with a special consult from a peach stylist, who will provide professional fitting at customers’ house and build a lingerie and basics wardrobe including shapewear, hosiery, socks and more to reflect her preferences and needs. This transforms what is often a time-consuming and unsatisfying chore into an effortless, uplifting at-home experience that can be shared with friends. Customers can then easily replenish their wardrobe online for shapes and sizes they know will fit perfectly, as well as keep in touch with their stylist via the peach app or maybe become a peach stylist themselves.
“If you had told me a few years ago that I would be the CEO of a lingerie company, I would not have been able to see it,” says co-founder Janet Kraus, who has raised millions in venture capital funding for numerous projects, built and sold two companies and recently served as a senior lecturer at Harvard. “I never expected to find life and purpose in lingerie. But with each bra-ha moment I know more strongly than ever that I’m meant to be here, living and leading the peach mission. We are creating an experience brand that blends expert service, amazing products, convenience through technology and business building opportunities with values of kindness, courage, inspiration, and thoughtfulness.”