Triumph‘s new campaign ‘Find the One‘ sees the brand innovating by launching a fairytale-inspired animated movie that brings to life the magical experience of finding the perfect fitting bra. Following the successful Stand Up For Fit campaign, the innovative ad stars Triumph and Sports Illustrated model Hannah Ferguson, the first lingerie model to be animated, and is currently inviting spectators in the UK, Germany and Italy to book a fitting.
Eszter Szijarto, Head of Brand Marketing at Triumph says: “It is really important for us to find new ways of bringing to life the bra finding journey so that we continue to inspire customers to go for a bra fitting. By transforming our model, Hannah, into a cartoon we are treading new ground and by doing so, we aim to create a compelling visual experience that captures the magical feeling of finding the right bra that transforms your life – The One.”
To celebrate the launch of Triumph’s Find The One animation, the brand is giving 15 lucky winners the chance to see themselves become an animated character. Winners of the Animate Me competition will be drawn by Triumph’s talented illustrators and receive a sketch illustration of their very own modern, fairytale character.