Luxury nightwear brand Yawn is excited to announce it is expanding into the European market as well as welcoming new stockists across the UK. Founded in September 2014, the brand first launched in six stockists including Fenwick Bond Street and Fortnum & Mason and now launches in stockists Silks (Glasgow), Sipsey Lingerie (Birmingham) and Hoopers (Tunbridge Wells). In Europe Yawn will be stocked in leading retailers including Stoff Kontor (Hamburg), Cocon Dessous (Appenzell) and BIG (Zurich).
“We’ve worked hard at attracting businesses to work with, so I’m really delighted and humbled to have such a fantastic collection of stockists. Finding the right stockists will be vital to our growth and I’m delighted to be expanding the brand presence within the UK and Europe. This year will mark a key milestone in the development of the brand,” said Yawn co-founder Alice Whiteley.