On 7th March, nightwear brand Yawn will release the first of their new hand-drawn exclusive prints for the year. Both nature-inspired, consumers will have a choice of diving into a sea of blue with ‘Calm Waters’ or to explore a pink field of ‘Wandering Wisteria’ in the form of 100% cotton sateen short sleeve PJ sets, an alternative for the warmer months ahead.
In addition to the new prints and shorter sleeved option, Yawn will expand current mix ’n’ match options with classic PJ shorts and PJ bottoms available in both prints, and Calm Waters will also be available in the form of a new cotton nightie and robe as lightweight alternatives for the summer.
“I love our new prints and am really proud of our new products. We see ourselves as ‘makers’ and work very collaboratively from our studio in London. It is always so satisfying seeing all the team’s creativity and hard work coming to fruition. We have had a really positive reaction from retailers with lots of forward orders and our customers now have more choice across the year to suit their needs. They can mix their Yawn prints and have fun experimenting with different shapes, details and textures,” said Managing Director & founder Alice Whiteley.