New for Summer 2017, Yawn introduces a fresh take on the pineapple craze with the its ‘Pineapple Skies’ print. Available as an all-year round option, the print has been hand-illustrated by the team on a light blue base with abstract strokes of navy and flashes of yellow, as well as featuring a hidden pineapple, a play on Yawn’s trademark of concentration to detail and quirky messaging.
Launching in stores and online at www.loveyawn.com this April 2017, Pineapple Skies will become part of the Yawn collection as a Classic PJ Set (RRP £89), a gifting option with the addition of a gift bag (£95) and new cotton robe (£120). “Pineapple Skies is a really striking print that has had a great reaction from retail already with fabulous pre-orders. It injects freshness into the range and I’m excited to see the response,” said Yawn founder and Managing Director Alice Whiteley.