Curvy Kate’s #MyUltimateUplift campaign was launched in August 2014 to support the release of their ‘Luxe’ strapless bra. Designed to generate interest and engagement about the product, users were invited to post their uplifting thoughts on a social page developed for the campaign. Each entry was then placed into a draw to win a ‘Luxe’ strapless, as the brand selected a daily winner with the most inspirational post.
The site gained a huge response with 561 posts, over 9,000 page views and 600 mentions on social platforms, bringing interest to the impending product launch and proving the innovative campaign to be a success. The #MyUltimateUplift campaign closed at the end of September 2014 and the site has now been transformed into a feedback forum, where women can review the new ‘Luxe’.