Sweet Pea and Confetti are the newest bras in Bravado’s Seamfree collection for expectant and breastfeeding mums, and the brand is delighted to announce the new designs have been a great success. Four national retailers – John Lewis, Babies R Us, JoJo Maman Bebe and the NCT – decided to stock both designs, as more women become aware of the benefits of wearing a properly fitted, comfortable bra during pregnancy and beyond.
The brand has also commissioned a ‘Sweet Pea Brigade’ made from a team of their loyal Facebook fans that have been testing the Sweet Pea bra and reporting on how and when they have been able to wear it. Director of European Operations Penny Clayton commented ‘We have had a fantastic reaction from retailers across the UK, and just as importantly from mums. We couldn’t be happier with the initial success and feedback, and hope that the new designs allow us to reach an even bigger group of mums.’