Love Brand & Co., the beachwear label well known for its ‘Classic Shorts’ in aid of endangered elephants, launches its first bikini collection also supporting the elephant conservation. South African born singer Gina Kushka was chosen as the face of the first Women Collection:
“I feel very honored to be the first face of Women Collection. Being brought up in Africa, the conservation and care for animals has been a huge part of my life since birth, so this partnership feels like it was fate!”, said Gina in the presentation of the campaign. “The brand is far more than just another beachwear brand with beautiful items of swimwear; not only is the swimwear original, beautiful and luxurious, but when you wear the pieces, you feel great because you know some of your personal input has gone towards helping to make a change.”
The bikini collection goes back to basics and features 4 different tops and bottoms with stylish classic cuts and timeless looks, in a selection of 6 block colours (Ice White, Basalt Black, Navy Blue, Vivid Violet, Fire Coral and Persian Green), each available across 5 sizes (6, 8, 10, 12 and 14). All top and bottom styles are interchangeable, giving women 96 different options to find the right bikini for them.
For founder Olivier Tomalin, “Our design approach remains unchanged; timeless shapes and great fabrics in great colours.” Key is the designer’s ‘mix and match’ concept, “a direct response to every woman I know telling me this is what they want and can’t find”, says Tomalin.
Love Brand & Co. products are sold at luxury boutiques and resorts across over 60 countries and opened its Flagship Boutique in London in 2013. The brand donates 5% of its sales to elephant charities Elephant Family, The David Sheldrick Wildlife Trust and Tusk Trust, raising key awareness and funds for vital elephant conservation projects.