Beachwear company Love Brand & Co. is delighted to announce the opening of its first boutique located on Chelsea’s “beach”. The Flagship Boutique offers the SS13 Collection for mens and boys and responds to the spirit of its Creative Director, Oliver Tomalin, who wanted to contribute personally to all the elements of the brand’s first space.
The Boutique intends to encapsulate both the relaxed sense of being on the beach and the exacting nature of a luxury flagship. The store showcases the brand’s responsible ethos and ‘modern classic’ style through a blend of unusual upcycled furniture and traditional brass fittings, with display units made from old scaffold boards with a brass rail holding the products. Products are also stored inside the impressive scaffold units in old apple crate ‘drawers’.
For the check out counter, an old post office with provenance dating back over 150 years has been upcycled, preserving the original brass grates that now surround touch screens instead of stamps. On entry is the press wall with lines of clipboards holding recent press features and is a table upcycled from floorboards and old ironmongery on which refreshing iced teas and ‘health waters’ are available for thirsty shoppers.
“This flagship store represents the Love Brand & Co.’s values. I wanted to create a space that would offer a unique shopping experience, with an exquisite customer service and high quality products”, explains Tomalin.
Love Brand & Co. donates 5 % of its sales to elephant charities Elephant Family, The David Sheldrick Wildlife Trust and Tusk Trust, raising key awareness and funds for vital elephant conservation projects.
Love Brand & Co. Flagship Boutique – “The Beach” 5, Park Walk, SW10 0AJ London.