July 2014 is the 6th edition of this popular specialist event organised by distributors and agents to preview the 2015 collections of swimwear, beachwear and accessories. A regular favourite in the trade show calendar, this year’s London Swimwear Show is the biggest ever taking over the entire 1st floor of The Portman (Radisson) Hotel in Portman Square, Marble Arch.
Amongst some of the fabulous new collections showing for the first time are Gossard, Malafronte, Amardeep Kaur, Jodé London, Oroblu, Diva, Empreinte, Janine Robin and Pia Rossini. Here’s a sneak peek of what buyers will find at the show in July:
Designer swimwear: Andres Sarda, Gottex, Sumarie, Aubade, Oroblu, Aguaclara, Elizabeth Hurley Beach, Maryan Mehlhorn;
Sculpting and large cups: Anita, Charmline, Fantasie, Miraclesuit, Freya, Lepel, Gossard, LingaDore, Profile Blush, Roidal, Sunflair;
Young at heart: Banana Moon, Mimi Holliday, Ginja, Piha, Seafolly, Kiwi St Tropez, Histoire de Plage;
Your favourite French brands: Empreinte, Janine Robin, Pain de Sucre, Huit, Nicole Olivier, Maison Lejaby;
Wraps and beach dresses: Amardeep Kaur, Jode London, Poshtotti, Serita London, Rösch Creative Culture, Fürstenberg, Pia Rossini.
Radisson Blu Portman Hotel, 22 Portman Square, London W1H 7BG
Please note the show times are different every day: Sunday 20th July (11am to 6pm), Monday 21st July (9am to 6pm) and Tuesday 22nd July (9am to 4pm).