HANRO just opened its second stand-alone boutique in Austria, one of the top 5 markets in terms of international turnover, and seventh mono brand boutique worldwide. The store is located in the centre of Graz, at the popular shopping street Sporgasse, in the middle of the pedestrian zone. The store is 46 sq metres in size and holds the full collection of Hanro’s luxurious lingerie, nightwear and loungewear for women and men – including the new ready-to-wear collection “Hanro Knits” with casual, contemporary street wear styles.
Stephan Hohmann, Managing Director of Hanro, says: “The new Hanro boutique in Graz offers the perfect opportunity to make the brand Hanro even more visible in Austria, one of our strongest markets. The boutique follows our new store architecture concept: the sleek, understated design of the space echoes that of the Hanro stores across Europe. The customers can discover the whole world of Hanro in the Graz boutique, with full Basic and Trend collections for women and men.”