The Calzedonia Group announced a positive growth for 2013, confirming their leading global presence in the intimates market. The consolidated turnover for 2013 reached €1,666 million, an increase of 11% from 2012 with sales from the Group’s various brands on the rise.
There is tremendous growth in the heart of Europe planed for 2014, with a new store opening on Oxford Street this summer and the first store outside of London scheduled to open in Brighton, as well as plans to expand into the Far East after successfully opening in Hong Kong.
2013 was marked by events that negatively affected economies and consumer spending in many countries where the Group operates, especially in Italy. To combat this, the Group’s commercial strategy was to intensify its efforts in developing new markets, as well as increasing investments in media communication campaigns both abroad and in Italy such as their new TV show Calzedonia Ocean Girls.