Underwear goes high-tech and safety conscious with the launch of new brand Wireless Armour, which uses the protective properties of silver to shield wearers from potentially harmful electromagnetic radiation emitted from everyday wireless devices.
Wireless Armour was born from founder Joseph Perkins’ realisation that between his laptop, mobile and tablet he was exposing himself to a huge amount of electromagnetic radiation, concentrated mostly around his groin area. There are proven scientific links between wireless radiation and declining sperm counts as well as valid theories that exposure to radiation runs an increased risk of cancer – with most men carrying mobile phones in their pockets on a daily basis, these statistics are difficult to ignore.
“Wireless Armour is designed to protect the health of a wireless generation glued to their mobile devices. The fabric has been put through rigorous testing from external electromagnetic consulting company, Wave Scientific. Results indicated that Wireless Armour fabric blocks 99.9% of harmful radiation, making the garments an extremely effective form of protection”, said Perkins.
The product has gained international recognition, named as one of Richard Branson’s Top 10 Back of the Envelope Start-up Ideas and the company, currently crowd funding to kick-start its production has big plans for the future with the launch of womens bras, due to the link between breast cancer and phone proximity.