Market research has indicated that the demand for crotch smoothing underwear is resoundingly present, with a huge 65% of women claiming they would be willing to purchase a camel toe eliminating product. A UK based entrepreneur has pledged to conquer the dreaded camel toe with the re-launch of a crowd funding campaign that will see pioneering bodiBase underwear sent as gifts to 25 A-list new mothers.
The promo corresponds with US Mothers Day on May 11, which makes it the perfect date to capture the attention of yummy mummies and début the revolutionary new Sports Shortie and Sports Thong. Recipients include Christina Aguilera, Gwen Stefani and Kelly Clarkson.
The revamped bodiBase campaign calls on members of the public to back the manufacturing and distribution of the new range of silhouette smoothing shapewear, crafted using amazingly comfortable fabrics that work together to offer flawless freedom of movement. Unlike many other sports underwear brands on the market, the range of bodiBase products has been meticulously designed and developed using scientific thermoregulation textile technology that allows the skin to comfortably breathe and even helps combat a range of feminine health problems such as bladder and yeast infections.