Celebrating their 10th anniversary, Interfilière Shanghai & Shanghai Mode Lingerie are back on October 20-21 at the Shanghai Exhibition Center, with a complete offer of intimates and swimwear and new exciting events. Over the past 10 years, Interfilière Shanghai has grown progressively, multiplying the participating exhibitors by five whilst the trade visitors have doubled reaching 7.300 visitors from 60 countries in 2013.
For the 2014 edition, Eurovet is doing an in-depth study of the major Asian markets including China, Hong Kong, Taiwan, Japan, Korea, India, Sri Lanka, Bangladesh, Vietnam, Pakistan, Indonesia and Thailand. Panel discussions will be held in 6 cities and capitals and the first results will be released during Interfilière Paris and Mode City Paris before the grand unveiling at Interfilière Shanghai and Shanghai Mode Lingerie during some expert conferences and round table discussions.
Building on the swimwear and beachwear focus and demand of the trade visitors, Interfilière Shanghai will hold for the first time 2 trend forums. One will be focused solely on intimates and loungewear whilst the other forum will have a swimwear and beachwear focus, presenting the trends for Spring/Summer 2015/16 across the two of them. Additionally, the collaboration with Shanghai Fashion Week will be magnified with several fashion shows during the 2 days. The Gala fashion show hosting VIP buyers, designers and retailers at Shanghai Mode Lingerie will be held on the first evening of the show (October 20) and will be covered by the big public media in China and Asia.