Underwear

Luxury British brand specialising in larger cup lingerie, Katherine Hamilton announces support for retailers trading online and/or preparing to reopen bricks and mortar stores. As well as the removal of minimum order…

Lockdown has made it clear that wearing a bra is a choice – one which has resulted in most of us opting for comfort and practicality over fussy items. The…

proof® launches its new line of leak-proof, period-proof, worry-free underwear. This new venture from the founders and sister-preneurs of Belly Bandit®, a recognised leader in the maternity industry, delivers meticulously…

Conceived after Maison Lejaby conduced extensive research into the needs of women who had undergone breast surgery and reconstruction, Adage is the post surgery bra providing a vital support, innovation and…

Born in Denmark and raised in Sweden, Anine Bing has been a part of the fashion industry since she was 15. She started as a model and collaborated with a…

Established British lingerie brand Pour Moi has created a ‘Charity Edit’ collection of lingerie, swimwear, loungewear and sportswear with all profit from sales being donated to charity. The ‘Charity Edit’ is designed…

Covid-19 has not stopped the Sugar Candy* brand from reaching new heights. Named as the Covid bra for women with a fuller bust by news.com.au, Sugar Candy has reported strong…

When designing bras, shapewear and other underwear items, comfort and support are the main priorities at MAGIC Bodyfashion. To make sure that every woman feels comfortable, beautiful and confident all…

With a significant proportion of the nation currently working from home during lockdown, many women feel the need to go braless because they are wearing bras that simply aren’t comfortable.…

Thinx, the creators of underwear that absorb your period, has launched a new limited edition Super Cotton Brief exclusively at Selfridges as part of Project Earth, an initiative driven by…

Bluebella has experienced a 180% rise in online sales amid the COVID-19 crisis, beating sales during Valentine’s 2020, traditionally the lingerie industry’s busiest time of the year. The styles selling the best…

From the 14th April, Italian label Chitè is proud to announce the launch of My Chitè, a new online customisation platform service that is expertly designed with underwear in mind…