Despite the fact that in the Fashion industry, direct contact with customers in stationary points of sale is the most important, we should remember that the world is changing, with…
Industry
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Van de Velde announces that effective May 1st 2022, Marleen Vaesen will step down as CEO to become a non-executive director on the Board of Directors of Van de Velde.…
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Ann Summers has taken a unique approach to loyalty by introducing a brand-new interactive community platform for its customers, Fann Summers. The new programme gives members the opportunity to complete missions…
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Klarna’s app and growth solutions drive record-high traffic of 301 million clicks to retail partners
by UnderlinesNew data from Klarna, a leading global retail bank, payments and shopping service, reveals that Klarna’s retail partners received 301 million clicks from consumers via the Klarna app globally in…
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It’s no secret that the Covid-19 pandemic has changed a lot in our industry. One such change is the increased use of 3D in various areas of product development and…
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HartiSWIM, a British Isles based eco-luxe swimwear brand made its debut in Jersey’s premier department store Voisins this week. The label is the creation of Tessa Hartmann CBE, a fashion…
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It is with great regret that Underlines marks the passing of Malcolm Vagg on Sunday 6th February 2022. Malcolm was an industry veteran but had the good sense to step…
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EUROJERSEY Spa – A Carvico Group company at the top of the international textile industry in the field of warp-knitted technical fabrics, represents Made in Italy style and creativity interpreted…
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Asda fashion label George (Asda’s fashion label) has received great acclaim for using a model with stretchmarks across her stomach to promote its Valentine’s Day lingerie. The brand posted a photo…
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The Underpinnings Museum presents Incendiary: A History of Red Lingerie, a free digital exhibition examining the fashionability and societal perceptions of the colour red in European and American women’s lingerie,…
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Underlines welcomes Suzy Haber Wakefield to the Underlines team. Suzy has her own consultancy specialising in design, development and sourcing of lingerie, swim and lounge apparel but she has had…
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During an exclusive interview for Underlines and Intima Group, Renaud Cambuzat reveals the order of events for the main French corsetry group, Chantelle. This major French corsetry group, with a…

