Dana-co, LLC, a leading lingerie and apparel company and the holder of the Natori Intimates License, have received The NPD Group Innerwear Apparel Retail Performance Award for its Bliss Perfection…
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Industry
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Curvy Kate has always been passionate about making a positive impact on women’s lives through the power of great fitting lingerie. It’s much more than just pretty lingerie however we…
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ROICA™ welcomes 2022 with a brand new wardrobe where performance and responsibility become the new norm
by UnderlinesROICA™‘s main objective is to focus on and respond to new generation values in fashion. Values that are key for contemporary consumers, who are the ones leading the change throughout…
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Sustainable, design-led underwear brand Nudea has announced its certification as a B Corporation (or B Corp), joining a growing group of companies reinventing business by pursuing purpose as well as…
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Friday Insight – How a good bra fitter can triple your business (even if you are online)
by UnderlinesPost pandemic, face-to-face lingerie stores are striving to appeal to a consumer who is increasingly shopping online. At the same time, ecommerce lingerie stores are trying to make sure the growth…
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Honouring International Women’s Day 2022, global retailer Pour Moi announces the launch of their new initiative, the Pour Moi Uplifting Women Awards, an event that recognises the amazing achievements of…
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Wirefree bra specialists Royce Lingerie have launched their best-selling Comfi-Bra in a new shade, with £1 from every purchase donated to breast cancer charity Future Dreams. Comfi-Bra Blush is a…
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Pantee, the revolutionary underwear brand that creates chic comfortable sets from deadstock fabrics, has released an open letter to Mark Zuckerberg to address the levels of unfair censorship when advertising…
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Bira offers further support for High Street with launch of online trading platform Neartoo
by UnderlinesA unique online trading site designed to support the High Street get back on its feet is launching today. The British Independent Retailers Association (Bira) is calling on shoppers to support their independent shops…
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Underlines welcomes Suzy Haber Wakefield to the Underlines team. Suzy has her own consultancy specialising in design, development and sourcing of lingerie, swim and lounge apparel but she has had…
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The Impetus Group has just reinforced its sustainability goals in a collaboration with Good Earth Cotton®, the world’s first carbon positive and traceable cotton, in a step forward to reach…
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Following a rapid increase of online sales and expected wholesale growth, cult lingerie brand Beija London partners with Warehow, the Derbyshire based multichannel e-com fulfillment solution, to handle their previously…
