Ann Summers has taken a unique approach to loyalty by introducing a brand-new interactive community platform for its customers, Fann Summers. The new programme gives members the opportunity to complete missions…
Industry
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Klarna’s app and growth solutions drive record-high traffic of 301 million clicks to retail partners
by UnderlinesNew data from Klarna, a leading global retail bank, payments and shopping service, reveals that Klarna’s retail partners received 301 million clicks from consumers via the Klarna app globally in…
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It’s no secret that the Covid-19 pandemic has changed a lot in our industry. One such change is the increased use of 3D in various areas of product development and…
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HartiSWIM, a British Isles based eco-luxe swimwear brand made its debut in Jersey’s premier department store Voisins this week. The label is the creation of Tessa Hartmann CBE, a fashion…
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It is with great regret that Underlines marks the passing of Malcolm Vagg on Sunday 6th February 2022. Malcolm was an industry veteran but had the good sense to step…
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EUROJERSEY Spa – A Carvico Group company at the top of the international textile industry in the field of warp-knitted technical fabrics, represents Made in Italy style and creativity interpreted…
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Asda fashion label George (Asda’s fashion label) has received great acclaim for using a model with stretchmarks across her stomach to promote its Valentine’s Day lingerie. The brand posted a photo…
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The Underpinnings Museum presents Incendiary: A History of Red Lingerie, a free digital exhibition examining the fashionability and societal perceptions of the colour red in European and American women’s lingerie,…
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Underlines welcomes Suzy Haber Wakefield to the Underlines team. Suzy has her own consultancy specialising in design, development and sourcing of lingerie, swim and lounge apparel but she has had…
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During an exclusive interview for Underlines and Intima Group, Renaud Cambuzat reveals the order of events for the main French corsetry group, Chantelle. This major French corsetry group, with a…
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Pantee, the world’s first underwear brand made from deadstock t-shirts, is thrilled to announce a successful £190K fundraise. Despite less than 1.4% of funding going to female-founded businesses in the…
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Lingerie professionals from all over Europe and beyond connected on January 25th 6pm CET to take part live in the Awards presentation of the best-selling brands and categories in Europe. At…
