The boss of the British Independent Retailers Association (Bira) reflects on what for many independent traders will have been the ‘worst year of their business lives’. Andrew Goodacre has been looking back…
Underlines
Underlines
Underlines, leading b2b publication for swimwear, lingerie, nightwear, athleisure and legwear in the UK and Ireland. Established in 1989.
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Jamie Hunt, former professional Triathlete and co-founder of 2XU, has created a new compression based sportswear brand built upon the pillars of performance, sustainability and ethics. Launching in the UK on…
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BrandLab360 launches breakthrough in product development at world’s first fully immersive virtual trade show
by UnderlinesFashion technology firm BrandLab360 debut major breakthrough in product development at the world’s first digitally immersive fashion trade show BrandLab360 Live, which took place on the 4th & 5th of March…
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Hanes is taking an engaging, light-hearted approach to marketing the solution that Comfort Flex Fit® Total Support Pouch™ offers men who are uncomfortable with what is going on in their…
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CM Delta with just 10 years of trading now offer a selection of renowned premium brands – perfect to freshen up the retail offering with lockdown lifting next month. This…
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Minimal, luxurious and understated, Boujo Hake is about underwear and basic staples. The founding principle is that true sensuality comes from people themselves, and that people are their best selves in simple, skilfully…
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Sales of bridal lingerie at Bluebella have more than tripled following the announcement that weddings will come “roaring back” this summer and all restrictions will be removed from June 21. Since…
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Graduate Fashion Foundation launches innovative portfolio hub & live streaming digital platform
by UnderlinesGraduate Fashion Foundation is delighted to announce the launch of its debut innovative digital platform, featuring graduate portfolio profiles, fashion university pages and bespoke live streaming of the annual GFW…
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Luxury nightwear brand Marjolaine are investing massively in imagery to support independent retailers who now need more visuals for their own websites and social media. They have shot over 700 images,…
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Hotmilk are excited to introduce the brand new 2-21 Elevated collection, taking all the best from both Hotmilk and Projectme to merge into one relevant and future-focused brand for the…
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Underlines has written much about brands and retailers since the onset of the pandemic but not so much about the supply chain and the seismic changes that we have seen…
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New Mastercard research reveals that Brits have discovered new ways to shop on social media during the pandemic, as bricks and mortar stores were forced to shut, with 43% of…
