Fabletics, the global activewear brand known for blending performance, style and accessibility, today announces a landmark partnership in KaDeWe, Berlin’s iconic luxury department store. As part of an ambitious new…
Underlines
Underlines
Underlines, leading b2b publication for swimwear, lingerie, nightwear, athleisure and legwear in the UK and Ireland. Established in 1989.
-
-
CALLING ALL FASHION STUDENTS: ENTRIES OPEN FOR FASHION SVP DESIGNER OF THE YEAR AWARD 2026
by UnderlinesFASHION SVP has opened submissions for its Designer of the Year Award 2026, reinforcing its commitment to nurturing the next generation of fashion designers. Open to final-year undergraduate and MA…
-
Eberjey, the luxury pajama and loungewear brand, and ILIA Beauty, the pioneer in clean beauty, debut Eberjey x ILIA: Silk Rituals – limited-edition capsules designed to blend sleepwear and skincare…
-
MAXXAM® x Graduate Fashion Foundation Reveals 2026 Finalists Championing the Future of Womenswear Design
by UnderlinesRosemary Moore judging the 2026 entries Textile innovator and MAXXAM® founder, Rosemary Moore, in collaboration with Graduate Fashion Foundation (GFF), has announced the four finalists of the second MAXXAM®…
-
Morley Department Stores Limited is pleased to announce the appointment of Melanie Smallwood as the newly created Chief Trading Officer (CTO). Following an extensive executive search, Melanie will join the…
-
To support its continued business growth in Europe, Hyosung TNC has hired active sport and lifestyle apparel industry expert, Laurent Muckensturm, as its new European Marketing Manager. Muckensturm joins Hyosung…
-
An independent lingerie retailer that began life as a small home-run online business is celebrating 17 years of success, having grown into one of the UK’s most respected lingerie specialists.…
-
Celebrating 140 years of listening to women, Triumph, the global lingerie leader, announces the launch of Feels Like Triumph, a bold new global communication platform. Developed with creative agency Wieden+Kennedy Amsterdam,…
-
In this new feature Underlines will look at a series of issues which provide challenges to underwear fitters in independent stores and department stores. First up, the impact that weight…
-
This Friday Underlines chats to Alex Tymann, Co-Founder and CEO of Hedoine, erstwhile the ‘world’s best tights and overknees’. Lauded by the fashion press, we wanted to find out more…
-
MAAREE Spots ‘Shockingly’ Similar Sports Bra Design, Released by Major Sports Apparel Retailer, Champion Shock Absorber
by UnderlinesUK-based sports bra brand MAAREE has raised concerns regarding a recently launched sports bra by Champion Shock Absorber which, in MAAREE’s view, appears materially similar to its award-winning Solidarity Sports…
-
Lingerie never really left the runway, but this season at Paris Fashion Week it felt impossible to ignore. With Gen Z and Alpha dominating the front rows — pop stars,…
