The Sugar Candy brand is designed for fuller busted women and co-founder Tracey Montford and designer Katie Brooker tell Underlines why this brand is a natural progression from Cake Maternity.…
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Wonderland is getting ready to sparkle once again as it prepares for another fabulous edition of the show. The July lineup is shaping up to be the most exciting yet,…
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Ireland’s longest established department store (1839), Burgess of Athlone, is involved with a fantastic initiative with their local ‘Buccaneers’ Rugby Club (Athlone). They have 150 female players and they believe…
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Bringing together the biggest brands and the brightest new talent, the INDX upcoming fashion line-up promises an unbeatable mix of trendspotting, networking, and order-writing. From the latest boutique labels and…
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Leading French corsetry, lingerie and nightwear design house, Simone Pérèle has a pop-up in Harrods running from early March through to June initially. Established by corset maker Simone Pérèle in…
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HartiSWIM is turning its next collection launch into a full creative performance. Titled ‘Barbados After Dark’, the collection draws inspiration from the electric colour and atmosphere of the Caribbean island…
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Marks & Spencer has just launched BODY, a reimagined lingerie collection built around “a modern, modular and solution-focused design philosophy”. The new collection will offer a range of everyday comfort…
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Following on from this new special series Underlines had the opportunity to interview Nicole Cuervo, Founder of Springrose, this week. Springrose is an adaptive collection of bras and underwear, based…
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The lingerie and swimwear brand Sarda, straight from Barcelona, is back in Ibiza. For the summer season of 2026, it is reopening its doors at IBIZA Gallery. In doing so,…
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Marella, the contemporary Italian fashion brand owned by the Max Mara Fashion Group, will open its first London store in Marylebone this spring, marking a key milestone in the brand’s…
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Underlines Magazine, organisers of The Stars Best Shop Awards, are delighted to announce the 2026 jury. The jury plays an essential role in the awards process, working diligently behind the…
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Fabletics, the global activewear brand known for blending performance, style and accessibility, today announces a landmark partnership in KaDeWe, Berlin’s iconic luxury department store. As part of an ambitious new…
