Bluebella has unveiled new nightwear for Autumn. Set the mood for a luxurious night in with new pieces including: * Florence crop cami and short – this flowing duo is…
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This week Underlines catches up with Caroline Edge, Country Manager for Aubade Lingerie (UK & Ireland). She explains how lingerie captured her imagination and passion and is an industry she…
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Internationally renowned underwear brand, Triumph, has devised a new strategy to underline Triumph’s philosophy that all women should wholeheartedly be able to embrace who they are, their individuality and uniqueness.…
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Lingerie retailer, Ann Summers, has chosen Learning & Skills Platform specialist, THRIVE, to help the business achieve its bold new learning vision for hundreds of employees. The new partnership means…
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Karolina Laskowska presents the latest ready-to-wear lingerie collection ‘Hesperides’, an opulent & maximalist antithesis to Scandinavian Minimalism. All garments are expertly hand crafted by the designer herself in her Oslo…
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Pamela Scott chats to Tiffany Chiu, founder of the JulieMay brand: the underwear brand has been accredited by Allergy UK as being friendly for consumers who suffer from skin allergies…
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Underlines welcomes Suzy Haber Wakefield to the Underlines team. Suzy has her own consultancy specialising in design, development and sourcing of lingerie, swim and lounge apparel but she has had…
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French brand Huit which has been charming customers with its fresh designs since 1968 has new representation in the UK & Ireland with agents Philippa Bradley Agencies. The theme for…
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August 2022: ethy has a vision for a world where shopping doesn’t come at the expense of the environment, people, or animals, and works with brands to audit and accredit their sustainable…
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Best of Intima revealed its 2022 retail winners earlier this week at a gala evening in New York. Francesca Spinetta, Co-owner of Intima Media Group commented: “The mission of the…
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This week Underlines spoke to the creators of the Naia Beach brand, Gayle Lawton and Tess Daly, two life-long friends who wanted to construct a swimwear and resortwear label around…
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INDX Intimate Apparel is the UK’s key order-writing show for lingerie, nightwear, swimwear and legwear stockists and continues to attract around 150 brands to each edition. The earlier dates this…
