The 8th edition of the Florence fair, Mare D’Amare, will take place on 18-20 July 2015 in the famous Fortezza da Basso. Around 250 brands from all over the world will be presenting the new collections of swimwear with fashion shows and workshops. Alessandro Legnaioli, President of the Fair, explained their new approach this year: “Our real strength lies in the very will of getting better and improving every year since we have been offering a complete and cutting-edge service to our visitors … it is no coincidence that our advertising campaign {featured here} is referring to this different and lively approach…never forget that the beachwear universe is a lively and colourful one, characterised by light-heartedness.”
All events will be virtual on their digital platform, Mare D’Amare Digital, which is extended this year to allow brands to interact through their qualified showcase. New feature for 2015 is the first edition of Fashion Trailer, a contest addressed at video-clips and which is a forerunner before the fair collections. Amateurs and professionals will be requested to produce a short movie with regard to beachwear and/or underwear.
