Happy Socks, the Swedish brand created by two friends who aimed to turn an everyday essential into a colourful design piece, opened its first ever London flagship store in Seven Dials earlier this month. The new store will carry all Happy Socks collections and act as a one-stop shop for socks and underwear for men, women and kids, alongside the limited edition Happy Socks X Snoop Dogg collaboration and artworks.
Bringing happiness and quality to every corner of the world, Happy Socks are now sold in more than 70 countries around the globe.
