Pioneering sock and underwear brand Happy Socks has joined forces with PewDiePie, the world’s biggest YouTuber with nearly 50 million subscribers, to design an exclusive new collaboration. The limited edition collection is made up of three pairs of Happy Socks available individually or as part of a gift box with each pair featuring patterns his fans will instantly recognize.
Felix Kjellberg said of the collaboration: “I’m happy to finally announce what I’ve been working on with the Happy Socks crew – creating the greatest socks in the history of science! These socks will make anyone’s life better, and will be with you every step of the way. The designs would make any sockless weirdo jealous.”
One pair includes illustrations of his beloved pugs Edgar and Maya, another the psychedelic pattern used on his channel, and the third is printed with multicoloured “brofists”, the YouTube sensation’s signature gesture. The campaign can be followed on social media by viewing the hashtags: #HappyBroArmy #Toe2Toe #HappySocksXPewDiePie.