Home IndustryAwards STARS BEST SHOP AWARDS 2026: THE WINNERS!

STARS BEST SHOP AWARDS 2026: THE WINNERS!

by Underlines

We revealed the 2026 winners at a glittering ceremony at The Underglobe on Thursday 5th November. Marking the 18th year of ✨ Celebrating Excellence in Retail! ✨

With a 300-strong audience, the very best of UK & Irish retail was represented in what was an unforgettable night of talent, innovation, and celebration!

BEST NEWCOMER Lincoln Bra Lady 

ETAILER OF THE YEAR: Naughty Knickers 

DEPARTMENT STORE: Smith Bradbeer 

MIRACLESUIT BODY CONFIDENCE/SHAPING AWARD: Sheer Bliss

PERSONAL TOUCH: The Fitting Room 

BOUTIQUE STYLE: Hidden Agenda

ANITA SPECIAL CARE RECOGNITION AWARD: W H Good

INDX EXCELLENCE & OUTSTANDING ACHIEVEMENT AWARD: Harveys

SUPERSTAR: The Lingerie Room

EDITOR’S CHOICE AWARD: Affair Lingerie

UNSUNG INDUSTRY HERO: Sharon James, Cyberjammies.

DESIGNER BRAND OF THE YEAR AWARD: Coco de Mer

BRAND COLLECTIONS AWARDS 2026

Active/Sports: ANITA ACTIVE

LINGERIE COORDINATES: EMPREINTE

SWIMWEAR: FANTASIE

NIGHT/LOUNGEWEAR: CYBERJAMMIES

SHAPEWEAR: MIRACLESUIT®

LEGWEAR: FALKE

LIFETIME ACHIEVEMENT AWARD: Mary Downey, Almacare.

SUPPLIER OF THE YEAR: The Wacoal Group

Congratulations to all our finalists and winners! See you in 2027!

Stars is only made possible with the support of our primary sponsors Hyosung Corporation, Wacoal Europe and Panache Lingerie. We also have to thank INDX Intimate Apparel Show , Anita Since 1886, Miraclesuit, Cupid Intimates,  Patricia Eve, Cyberjammies, Soak Wash, The Wonderland Show and BIRA (British Independent Retailers Association) for their support in making Stars happen.

Head over to the Stars website to see  all the winners!

Photography: Gavin Kemp

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