Benjamin Isenheim joined the Hanro company as Managing Director in July 2026, and will assume overall responsibility for the international premium brand following the completion of the joint transition phase at the end of July. He succeeds Stephan Hohmann, who shaped HANRO for more than 20 years with great dedication, entrepreneurial vision, and a keen sense of the brand’s identity. After more than two decades, he is handing the brand over to new leadership and entering well-deserved retirement.

Benjamin Isenheim previously worked for more than 18 years at the s.Oliver Group, most recently as Brand Director QS. He has extensive experience in strategic brand management, the development of market-oriented product strategies, and the leadership and development of teams. “In Benjamin Isenheim, we have found exactly the kind of leader we were looking for to further develop HANRO as an international premium brand. He combines entrepreneurial thinking with a clear understanding of the brand, the product, and people, and will continue the successful development of our brand together with the HANRO team with the continuity we have come to expect,” says Jan Snodgrass, member of the Executive Board of Huber Holding.

