SwimShow, the longest-running swim and resort wear trade show, successfully returned to the Miami Beach Convention Center from May 30 – June 1, 2026, during Miami Swim Week. Building on the continued success of its transition to the June market, the show once again positioned Miami as the global launchpad for the swim and resort wear season, welcoming top retail buyers, new and returning brands, and industry leaders from around the world.
As a premier hub for connection and commerce, SwimShow continued to foster strategic partnerships and industry collaboration throughout the event. One of the season’s most notable additions was the debut of the CURVE Capsule, developed in partnership with the largest intimate apparel tradeshow in North America, CURVE. The dedicated showcase brought together leading intimate apparel and swimwear brands, creating new opportunities for cross-category discovery and business growth.
The 2026 edition featured hundreds of exhibitors presenting their Spring and Resort 2027 collections to buyers from major retailers, resorts, and specialty stores worldwide. Returning and first-time exhibitors included: AguaMaria, America & Beyond, Andy & Evan, Banana Moon, Becca, Body Glove, Bleu Rod Beattie, Carve Designs, Cosita Linda, Cupshe, Dkoko, Dulzamara, Echo, Elan, Everyday Sunday, Fiory, Gottex, Guria, Hale Bob, Haven, Helen Jon, Maryan Mehlhorn, Milonga, Molo, Pranella, Rhythm, Rio de Sol, Solange M, Southern Saint, Sunburst and Tommy Bahama.
Beyond the impressive brand lineup, attendees experienced a renewed energy across the SwimShow floor this year. The introduction of new partnerships, curated showcases, and interactive experiences created a dynamic environment that reflected the evolving needs of today’s swim and resort wear industry.
Among the highlights was ‘TheGallery’, a photography exhibition by Miami-based fashion photographer William Perez in collaboration with Ford Models Miami.
SWIM TALKS
SwimShow also welcomed back its highly anticipated SwimTalks series, where industry experts explored topics ranging from sustainability and innovation to market trends and consumer insights, sparking forward-thinking conversations that resonated throughout the event.
Highlights of the weekend program included Megan Porteous, Chief Revenue Officer of Carve Designs, who joined Adar, Executive Director of Lo’Ammi Magazine, to explore the world of intentional design and discuss how brands can create meaningful connections through thoughtful storytelling and product development.
Attendees also heard from Shay Omolabi, Founder of Kaaro Shipping, one of the fastest-growing shipping companies in the world, who shared valuable insights into the products that are truly selling, moving, and resonating with consumers in 2026.
In addition, Lindsey Belfield, Lead Buyer at Allure Intimate Apparel, and Larisa Olson, Owner of Chantilly Lace Lingerie, shared their expertise on bra fitting and finding the right fit for consumers, offering valuable guidance on enhancing both comfort and customer satisfaction.
Returning for its fifth consecutive year, SwimLab x WGSN continued to spotlight emerging talent shaping the future of the swimwear industry. This year’s participating brands were Auto-Reply, Kinis by Carter, Nyud, and Sense and Soleil – all brands demonstrated the creativity, innovation, and entrepreneurial spirit that have become hallmarks of the incubator program. They continued to showcase this level of creativity and innovation during their panel discussion with trend forecaster Rebecca Saygi of WGSN.
COLLABORATIONS
A major milestone of the 2026 event was the successful launch of the Curve Capsule. Brands including Antigel, Chantelle, Elomi, Fleur’t, Goddess, Lise Charmel, Montelle, Fantasie, Freya, and Rya. made their SwimShow debut, further strengthening the connection between the swimwear and intimate apparel industries. The positive response from both buyers and exhibitors reinforced the value of the partnership and highlighted the growing demand for a more integrated approach to merchandising and sourcing.
Following the success of Curve Capsule at SwimShow, the collaboration will continue this August as SwimShow joins Curve New York. The reciprocal partnership marks the next chapter in the relationship between the two events, providing SwimShow brands with additional opportunities to connect with buyers, expand into new markets, and strengthen their presence within the broader apparel landscape. By extending the partnership beyond Miami, both organizations continue to demonstrate their commitment to fostering growth, innovation, and meaningful business connections across the swimwear and intimate apparel sectors.
