NikeSkims launch Studio Stretch on 14 May, an 11-piece collection made from an innovative new ultrasoft, lightweight fabric ‘built for the way women move today’.
Designed to meet the unique demands of studio workouts like yoga and Pilates, while also delivering all day comfort, the collection balances a soft, lightweight feel with gentle compression and ‘exceptional stretch’, allowing the fabric to move naturally with the body and eliminate distractions through every pose, stretch and transition.
Jens Grede, co-founder and CEO of SKIMS, said:
NikeSKIMS is about setting a new standard in the industry and delivering innovation and style that hasn’t been seen before. Studio Stretch is a powerful expression of that focus. Together with Nike, we’re pushing our material development even further, ensuring we deliver products with unmatched quality.”
Amy Montagne, President at Nike, commented: “NikeSKIMS represents the best of what happens when performance innovation meets a deep understanding of the female form.
“Studio Stretch combines Nike’s performance innovation expertise with SKIMS’ obsession with fit and feel, delivering a collection that truly supports women wherever and however they move.”
Kim Kardashian, co-founder and Chief Creative Officer of SKIMS, added:
With Studio Stretch, we set out to create something that feels beautiful on the body – a buttery soft, lightweight material that almost feels like a second skin. The material is so comfortable it almost feels like wearing nothing at all. With soft, neutral colours and timeless silhouettes, the Studio Stretch collection offers everyday essentials to reach for again and again.”
At the heart of the collection is an ultrasoft material engineered with Lycra Adaptiv to enhance stretch, ease of movement and recovery so it keeps its shape wear after wear.
The fabric also features Dri‑FIT technology that helps keep women feeling dry and comfortable, ‘even during the sweatiest moments’.
