This Christmas, WUKA is making room under the tree for something that actually matters: your period. WUKA, the UK’s leading period wear brand, is introducing their Period Advent Calendar (£130 – worth £180) – the first of its kind, designed to break taboos, spark conversations, and support every menstruator through the most over-hyped, under-cared-for time of year.
Founder and CEO of WUKA, Ruby Raut, says…
We have advent calendars of rubber ducks and for dogs, for hot sauces, for just about everything you can think of. But nothing for the one thing 15 million people experience: their period. The Period Positive Advent Calendar is more than just a box of gifts; it’s an act of radical self-care and a powerful statement that periods deserve to be visible, acknowledged, and supported, especially during the festive season”
While everyone else is unboxing eye creams and glittery lip balms, 3.75 million people in the UK will be on their period during Christmas week.
Period maths: Total menstruating population (UK): ~ 15 million
- Average cycle length: 28 days
- Average period length: 5 days
- That means around 17.9% of people are menstruating at any given time, roughly 2.7 million people per day, and around 3.75 million over the course of a week.
The message is simple: Periods don’t take December off.
12 Days of Christmas with WUKA: Periods, Sorted
From day-to-day flow to swimming, WUKA’s Period Advent Calendar is designed to support your full lifestyle. With 12 thoughtful, high-quality essentials, it’s the first advent calendar that truly prioritises period self-care, combining practicality, comfort, and a little festive fun. So what’s inside?
- 4 pairs of WUKA Stretch™ Period Underwear (rotation sorted for you)
- 1x Stretch™ Seamless Thong (Light Flow)
- 1x Stretch™ Boxer Shorts (Heavy Flow)
- 2x Stretch™ Seamless Midi Briefs (Heavy Flow & Super Heavy Flow)
- Swim Bikini Bottom (because life – and your period – keeps flowing)
- Swim Cap (no one wants a bad hair day)
- 3 Cycle-Support Gummies (hello, hormonal harmony)
- Two-Pocket Changing Wet Bag (freedom on the go)
- Laundry Gag (for quick and easy care)
- Heat Patch (to soothe cramps and discomfort)
