Last weekend marked the 5th edition of the Tenerife Fashion Beach Costa Adeje, organised by The Cabildo de Tenerife, the Adeje City Council and the Government of the Canary Islands, within the framework of the Tenerife Volcanic Fashion (14-15 October).
Ágatha Ruiz de la Prada
Celebrating and promoting some of the leading designers on the islands, the event shows the potential for fashion and tourism to work hand in hand. The swimwear labels presenting collections this year all contribute to diversifying the tourism offering, promoting sustainability in fashion and consolidating the prestigious reputation of the islands’ fashion scene internationally. The event will also be fully plastic-free this year, in a show of the fashion and textile industries’ commitment to reducing their environmental footprint.
On 14th October Farobag beachwear presented the new Seabed Summer 2023 collection which includes reversible fabric bags with seabed inspired prints as well as a swimwear line made in elastic Lycra thread to create a crochet effect, working the cottage core trend so prominent on the SS2023 runways.
Another stand out label that evening was Evana, which showed a 2023 collection of reversible and multi-position bikinis. Inspired by global tribes, the collection featured delicate prints, and whilst the triangle necklines which are the label’s signature and still predominant, their introduction of a new bandeau shape and high waisted bottom definitely opens the label to a wider range of consumers. And further demonstrating the young label’s sustainability values, the collection was made using eco-friendly recycled polyester Lycra and water-based inks. Trend wise the super sexy pastel bare tops with ballet core vibe also seen on the RTW SS23 runways.
Suhárz
Arena Negra
Ola Olita y Son Gomez
Ananas Wear - winner of most commercial swimwear collection
The second day of the show really showed the impact of sustainable responsibility as the clearest trend du jour. Many labels have ethical and environmental concepts or practices – labels such as Suhárz and Arena Nera using recycled polyester Lycra or Ola Olita using planet respecting UPF 50+ fabrics, and Lava who used ecological fabrics made from recycled fishing nets from the Mediterranean Sea and PET from plastic bottles. Ananas Wear was the winner of the most commercial collection award utilised Italian Lycra with 50% PET. Even the evening’s special guest Ágatha Ruiz de la Prada used sustainable fabrics for the 40th anniversary Spring Summer 2023 collection. These outstanding pieces were created using fabrics from recycled materials such as seaweed fibre, wild nettles from the Himalayas, banana waste, organic cotton and bamboo.
Then there was fashion used to send a message. Such as the Seco-Seco ‘Oceans of Plastic’ collection, which protested against plastic waste in the ocean, using a standout sea turtle print created from an oil painting by the designer herself. These prints were made with sustainable digital printing, certified minimum environmental impact inks and zero waste pattern techniques. Lava also sent a message through its New Skin collection, where striking prints used fish, fruit and veg, and bones and skull to warn about the potential dangers of further environmental destruction.
Unabashedly bold colours were another trend. A characteristic note at Ágatha Ruiz de la Prada and Lava, bright colours were also prominent at Seco-Seco, where blue and aquamarine tones were complemented by fuchsia. Serra featured a range of stunning tones from old rose to carnation, clear lavender, jade green and petrol green, while touches of vibrant colour popped at inclusive swimwear label Ananas Wear. Suhárz was an explosion of electric blue, fuchsia and olive green in watercolour prints reminiscent of the colourful hippie era of the 60s. Hippie style was also an influence at Ola Olita, which opted for the tie-dye printing technique that revolutionised fashion in the 60s.
Lava
Masque Puntas
Noemi Felipe
Seco-Seco
Serra
Silhouettes range from asymmetrical, minimal and high-waisted at Suhárz and Serra, cut-out and revealing at Seco-Seco, and feminine at Olita. Many brands, including Ananas Wear, Seco-Seco, Lava and Olita also incorporated mini-dresses, sportswear, leggings and kaftans in their collections. Transparencies in Arena Negra and Ananaswear. With the swimwear catwalks on the roll we look forward to seeing what trends carry more weight.
Reporting by Lupe Castro Lupe Castro: FashionSpace
Photography @Martinesq
