The Graduate Fashion Foundation are proud to launch the Talent of Tomorrow 2022, featuring the work of 52 emerging designers from universities across the UK.
For the first time, not only the fashion was by graduating talent. The 2022 class photoshoot was carried out solely by final year students. GFF gave 46 students from across their 40 UK member universities the opportunity to create, style and photograph on a professional shoot under the guidance of industry professionals, including GFF Global Ambassador, Stylist and Journalist Bemi Shaw and Melissa Clovely Make Up & Hair Artist Instructor at Solent University.
The six selected graduating teams took on the roles of Photographer, Creative Director, Stylist, Hair and Make Up Artists, Behind the Scenes Photographer and Shoot Videographer as well as a dedicated team of final year students running the GFF
social media and communication channels for the two-day shoot at Coal Drops Yard Estate, London, the home of the annual June Graduate Fashion Week event. In previous years the annual photoshoot has been pulled together and curated by one
esteemed creative and run by their professional team throughout, but this year’s campaign has taken a different course.
Creating the campaign this way allows multiple students to build their portfolios and CV whilst networking with other future creatives of the fashion industry. The selected fashion looks debuted a body of work that showcases diversity, culture and unique style. Some focusing heavily on ethically sourced materials, using sustainable methods and recycled pieces to create eco-conscious designs. Others focused on unique methods of design, including knit, weave, print and embroidery.
Nicola Hitchens, GFF Director and Head of Special Projects at Graduate Fashion Foundation said,
“The final collections produced for 2022 is of the highest calibre and the campaign is truly original and extraordinary, reflecting the talent that our British universities produce. This project was a fantastic way in giving the graduating year an opportunity to both work upon, and produce a professional shoot. It was inspiring to see so many students from different degree courses and UK universities working together collaboratively. We feel very passionately about letting the talent of the degree courses shine. By giving the reigns for the shoot direction, location, style and hair and make-up looks, we see new and innovative work emerge to shake up the British fashion scene.”
