Three main luxurious LOU collections are available created by Irian Sapronova, Artistic Director – Fleur d’Art, Precieuse Lou and Jardin ‘Hiver. These collections complement new colours and styles in Lou Couture, Reve de Lou, Oxgene and Perfect Seduction. Irina says: “Lou is a symbol of modernity and French elegance and I am delighted to be part of its renaissances by bringing my vision and sensitivity.”
LOU has been part of the Lacelier Group since 2019 which includes other lingerie brands Bestform, Variance and Gemma as well as swimwear brands, Belcor and Cherry Beach.