Like so many others, Pour Moi is saddened by the ongoing conflict in Ukraine. After donating £5,000 to the Disaster Emergency Committee (DEC), Ukraine Humanitarian Appeal, Pour Moi has been reflecting as a business on what more it can do to help and support those affected by the humanitarian crisis. Coinciding with the launch of its cobalt blue Viva Luxe range and yellow Flora range, Pour Moi has decided that 100% of the sale of these styles will be donated to the DEC Ukraine Humanitarian Appeal.
Pour Moi understands that people might not want or need to purchase new lingerie but still might want to donate. Therefore, they have also set up a separate Just Giving page with all donations going directly to the DEC Ukraine Humanitarian Appeal, to help DEC charities to provide food, water, shelter and healthcare to those in need. Pour Moi has also committed to doubling the funds raised up to £10,000.
“When I saw that we had both blue and yellow lingerie coming into the warehouse in the same week it was impossible for me not to think about them being sold to help the people of Ukraine,” said Michael Thomson, Founder & CEO at Pour Moi.
