Sustainable, design-led underwear brand Nudea has announced its certification as a B Corporation (or B Corp), joining a growing group of companies reinventing business by pursuing purpose as well as profit. Nudea is proud to be one of only three UK underwear brands to have met the rigorous social and environmental standards set by B Lab, and is also taking the lead globally as one of the few brands providing technical bras and briefs to have achieved such status.
The B Corp certification addresses the entirety of a business’ operations and covers five key impact areas of Governance, Workers, Community, Environment and Customers. The certification process is rigorous, with applicants required to reach a benchmark score of over 80 while providing evidence of socially and environmentally responsible practices relating to energy supplies, waste and water use, worker compensation, diversity and corporate transparency. To complete the certification, the company will legally embed their commitment to purpose beyond profit in their company articles.
Priya Downes, Nudea’s CEO and Founder, comments: “We’re delighted to share this fantastic announcement of Nudea’s B Corp certification and to further our ‘CareMore’ commitment with an exemplary B Impact Score of 103. B Corp is one of the most demanding certifications that evaluates brands’ social and environmental impact, with over 300 questions on governance, workers, communities and impact on the environment. It is the result of a collective work at Nudea that started in April 2021 and through 10 months of rigorous auditing and legals, we are proud to be part of the B Corp community.”
“This certification offers Nudea a powerful framework to accelerate our ambitions to be a leader in this category. It also reinforces our commitment to improve and challenge ourselves to continuously do better, using our business as a force for good for the benefit of all people, communities, and the planet,” Priya adds.
Chris Turner, Executive Director of B Lab UK, says: “We are pleased to have B Corps of all shapes and sizes as part of our community – from startups to multinationals and across many different industries. Business is a powerful force and B Corps demonstrate that you can do good in any sector. Welcoming Nudea is an exciting moment because the brand has an opportunity to lead the way within the fashion industry. We and the rest of the B Corp community are really pleased to support Nudea in paving the way for a new way of doing things.”
