The 15th edition of the Immagine Italia & Co. Underwear, Lingerie and Homewear’s Fair, initially scheduled for the first weekend of February, will be held on March 5, 6, 7, 2022. Following careful consideration, the board of Underbeach S.r.l. together with the exhibitors of Immagine Italia & co. agreed to postpone the fair a month in order to outdistance from the peak of infections expected by the experts in the coming weeks. Not an easy decision, taken due to the worsening of the health emergency at the return from holidays and in light of the too close proximity of the event.
“Within two weeks the contagion situation has drastically worsened causing widespread uncertainty among operators in the sector,” explains Alessandro Legnaioli, president of Immagine Italia & Co. “We reacted immediately, discussing with the exhibiting companies and probing the interest of our visitors to participate. Keeping the initial dates would have been very risky considering the increase in Omicron variant cases: most of the buyers surveyed underline the need to see in person the collections for next FW but stated more tranquillity in attending the Fair on the weekend 5-7 of March.”
The access protocols will also be strengthened: entry to the show will be allowed only to operators in possession of a reinforced green pass and visitor registration will take place exclusively online on the website www.immagineitalia.eu.
