Swiss-Swedish luxury sleepwear brand Dagsmejan are turning Black Friday into Green Friday. Sustainability is at the heart of everything Dagsmejan does, and to honour this commitment they will be planting 10 trees for every order placed from now until the 29th of November 2021, together with Eden Reforestation Projects. Dagsmejan is also taking every step possible to keep the planet clean, such as using natural fibres that require up to 20x less water than cotton.
