Dobotex’s stand at Moda in February
Dobotex, the recognised developer, producer, and distributor of Puma socks and underwear, re-launched the ‘Good Morning’ Puma branded underwear range for women at Moda and has since seen a significant increase in sales.
Commenting on the successful halo effect of Moda, Ariane Pringle, Dobotex’s Customer Services Manager, said: “We have certainly experienced an upsurge in sales since the Moda show: most noticeably, having added Fenwick to our list of customers for the ‘Good Morning Collection’ together with independent retailers both in the UK and Ireland-all as a result of the exhibition.”
The ‘Good Morning’ collection is a versatile and comfortable range which offers a distinctive look from Dobotex and can be worn under almost anything. The panties come in four styles – Hipster, String, Bikini, Brazilian and Boxer – whilst the tops have Racer and Tank designs.
