i2i Events Group, organiser of Pure London, is pleased to announce the launch of Pure Shanghai & PH Value ‘P&P’ in Shanghai this year, October 20-22. The event will be held in partnership with CCPIT TEX, the largest textile association in China. Eighteen brands such as Little White Lies, Jones + Jones, PIT Amsterdam, Cocoa Cashmere and Gina Bacconi have already confirmed their participation in the fair, seeing it as a trusted vehicle in which to access this £98bn sector as they look to open up wholesale, licensing and distribution opportunities.
Fenella Barber, Director of China Britain Business Council said: “As a CBBC member, i2i Events Group are helping to guide brands looking to enter the Chinese retail market, already having produced an insightful market report entitled ‘Retail Opportunities in China. Their concept of bringing the British High Street to China is one which will resonate with the Chinese consumer who is looking for a more diverse western fashion offering. The CBBC is excited to be part of the launch in October.”
WGSN Group China will provide the inside track on future fashion trends, with seminars and runway-style catwalks forming a strong part of the event’s attraction. The launch in Shanghai is part of an international brand strategy which also sees investment in the forthcoming edition of Pure London.
