A lingerie collection that meets a woman’s everyday needs for natural, flexible comfort with an elevated fit – Adage typifies the expertise that Maison Lejaby is renowned for and its simple premise has made it a success story. The innovative line launched in 2020 is made entirely of clean cut stretch cotton with cotton stretch lace, both fresh and modern. Seven thoughtful and essential styles are included in the line: underwire bra, fuller figure bra, underwire bodysuit, high waisted pants, tanga pants and bikini briefs.
There is one final piece and it’s especially poignant in the month of October – the post surgery bra is specifically designed for women impacted by breast cancer, created after extensive research into the needs of women who have undergone breast surgery and reconstruction. The soft-cup wire free style was tested and approved by women with first hand experience, its unique design structure accommodating an artificial breast with pocket inside cup and flat seams to prevent injury. The lace detailing ensures a true sense of femininity, and a new dark grey colourway has been added for AW21 to go with Nocturne and White.
International Marketing and Digital Director Charlotte Dufort commented: “Adage was created by working closely with women who’ve had first-hand experience of breast surgery reconstruction. It’s so important that a bra can meet the needs of a woman at this personal and sensitive time and aid the post surgery period. We’re proud at Maison Lejaby that the Adage post surgery bra has proved so successful and acknowledge the ladies who helped shape and create this essential style.”
