MBFWMadrid returns for its 74th edition from September 16 to 19, 2021 with a program rich in content organised by IFEMA MADRID with the support of the Madrid City Council. In addition to presenting the new fashion boom in Spain, the MBFWMADRID digital platform will once again be available with quality content that complements the runway show program, as well as presentations of collections in video format. Moreover, this edition also includes initiatives aimed at strengthening the Sustainability and Internationalization of MBFWMadrid.
In total, this edition of MBFWMadrid counts on the participation of 37 designers. Of these, 17 are established artists, 8 are part of the Allianz EGO Young Creators Platform and 12 are participating in the OFF format. All the designers presenting their collections at MBFWMadrid, both ON and OFF, have been evaluated by the Fashion Committee, which acts as the event’s advisory body and is comprised of fourteen leading professionals with extensive experience in the fashion industry.
Andrés Sardá will open the program of this edition followed by Agatha Ruiz de la Prada, Fernando Claro, Duarte, Duyos and Malne, who will close the day. The OFF program on this first day will include the presentation of the ESNE school, with its BLUR fashion show, as well as that of the Odette Álvarez firm.
The second day of MBFWMADRID will open with the Dolores Cortés swimwear show, followed by Hannibal Laguna, Roberto Torretta, Lola Casademunt by Maite and Pertegaz. Teresa Helbig will conclude the day on Friday in Pavilion 14.1. The OFF Program on Friday the 17th will feature collections by Maison Mesa and María Lafuente.
On Saturday, the last day of fashion shows by established designers will begin with the presentation of the Isabel Sanchís collection, followed by Maya Hansen with a conceptual presentation of her new collection in the performance format. After her, it will be the turn of Custo Barcelona and the firm Otrura. Before the end of the day, the L’Oréal Paris Best Collection and L’Oréal Paris Best Model awards will be presented. Marcos Luengo will close the fashion show calendar in Pavilion 14.1 with an impressive presentation. The OFF Program on this third day will include the presentations of Pilar Dalbat, ABRA and Ernesto Naranjo, and the Centro Superior de Diseño de Moda de Madrid.
A new award for creative and entrepreneurial development of young designers
In its second edition as sponsor of the great emerging design platform Allianz EGO, the insurance company is launching the ALLIANZ EGO CONFIDENCE IN FASHION award with the aim of contributing to the creative and business development in the world of young creators. This recognition will allow a designer to develop his or her collection for the next edition of the Allianz EGO runway show as well as receive professional advice for six months to boost the business vision of his or her brand. The award ceremony will take place on Sunday, September 19, at the beginning of the day dedicated to young talents.
