For Autumn/Winter 2021, Jimmy Lion launches a truly American collection that takes us to this legendary city in the United States. Casinos, decks of cards, neon signs, arid landscapes and, of course, Elvis – “What happens in Vegas” reflects the concept of a provocative, lavish aesthetic that reflects the spirit of the city. With its bold colours and fun designs, this collection reflects the inherent eccentricity of a city that has embraced gambling as its trademark.
With “What Happens in Vegas”, we can wear our luck with a Joker on an athletic design and look like the queen of hearts on a casual design. Cowboys, vintage cars and the decadence of this city become the protagonists of the most daring styles of this coming season, following the famous motto “what happens in Vegas, stays in Vegas.”