Leading lingerie and apparel company Dana-co LLC, the holder of the Natori Brand Lingerie Licensee and creator of Skarlett Blue brand, announces its expansion into the international market this week.
The first step towards this expansion is the appointment of Denise Shepherd as Director of International Sales. Dana-co has outlined plans for expansion in strategic markets including the UK as part of their international expansion drive. Denise Shepherd, former Global Sales Director at Panache Ltd and previously Managing Director at Escada UK, has been appointed as Director of International Sales at Dana-co and will be handling their launch with immediate effect.
“I am so very excited at this opportunity to join the passionate team at Dana-co,” said Denise Shepherd. “I’m looking forward to launching Natori and Skarlett Blue into international markets and for women across the world to experience the innovative design and dedication to comfort that both brands offer, which have been essential to both Natori and Skarlett Blue’s success in the American market.” Denise has an impressive track record in international sales having worked in establishing and stimulating brands in both European and worldwide marketplaces.
Zvi Ertel, President/CEO at Dana-co commented: “Expanding both brands internationally was the next logical step for growth. We have distinguished ourselves creating brands that are dedicated to the consumer and driven by design. We are excited to launch our brands in the international market and establish them globally.”
Natori is a well-known luxury brand that focuses on high product quality, undeniable comfort, and inclusive custom fits for women: recently recognized as having the No. 1 top-selling designer bra in the US for the 12 months period ending in June 2020, the Bliss Perfection underwire bra. The brand offers a wide range of band and cup sizes and is already a favourite with upscale US retailers, including Nordstrom, Dillard’s, Bloomingdale’s, Neiman Marcus, Saks Fifth Avenue, and better–end specialty stores. RRP for bras (including sports and maternity wear as part of the offer) is £35-£70 with briefs at £18-£45.
Skarlett Blue is the Dana-co own brand and was built on the tenet that lingerie can be both beautiful and functional. Designed by women for women in New York City, the brand combines innovative design with feminine styling to create pieces that women can feel beautiful in and wear every day. Skarlett Blue stands for quality, fit and above all, comfort in inclusive products – bras, panties, daywear and sleepwear available in US sizes 28-40 bands and A-H cups. Prices range from £32-£60 for bras and briefs at £18-£45 with a very contemporary and fashionable feel.
To find out more about these exciting brands contact Denise Shepherd on +44 7391 505919.
