Innovation and newness is a key mantra at Maison Lejaby and an important factor in how the lingerie brand has maintained its leading market position for 91 years. The investment made in the development of ranges and achieving fit and design perfection is significant and rewarded by a high proportion of styles achieving best seller status. These lingerie sets become cornerstones of the collection, a consistent reassuring buy for retailers and customers alike.
Autumn/Winter 2021 features the hugely successful established lines Sin, Gaby, Nufit and Silhouette, each with its own distinct handwriting and benefits. These ranges have outperformed season after season, providing customers with products that deliver on style, fit, size and comfort. Significant is that these best selling ranges all feature larger bra sizes, up to G and H, and this success has led Maison Lejaby to increase the Gaby and Silhouette ranges for AW21. Gaby now boasts 5 bras compared to 3 previously, and in Silhouette there is now Force 2, an enhanced and sensational experience with four new shapes – bra, bodysuit, shaping skirt and shaping dress.
Charlotte Dufort, International Digital and Marketing Manager, commented: “We are proud of our innovative design credentials, but equally as important at Maison Lejaby is to create intimates that women want to wear, season after season that meet their fit and comfort needs infused with a sense of empowerment and wellbeing.”
