In order to support its ambition of modernisation and accelerate its international development, Aubade Paris appoints Samar Vignals as Product & Brand Director. Samar Vignals joins Aubade Paris, with over twenty years of experience in the textile industry, including thirteen years at Etam Lingerie and Comptoir des Cotonniers, where she demonstrated her ability to build and develop fashionable collections and lead French brands to global success.
“Her interpersonal skills, her sensitivity to follow trends, her taste for challenges and her willingness to share her expertise within our beautiful house will certainly help to achieve our development objectives even more quickly,” explains Philippe Bernaud, CEO of Aubade Paris.
As Product & Brand Director and member of the Aubade Paris Management Committee, Samar Vignals will be responsible for the strategic management of the Creation, Marketing/Communication and Research and Development departments. Over the year 2021, she will work hand in hand with all the teams with the objective of expanding the brand, in particular through a prestigious collaboration with the Karl Lagerfeld house.
