Agent Provocateur has revealed its 2020 holiday campaign featuring its unmistakable shade of pink and pirouettes of black type hinting at unknown treasures inside. The campaign invites consumers to enter a world of infinite indulgence and exaggerated luxury on an otherworldly scale. With gigantic pink packages tied with never-ending black ribbons and lingerie that is larger than life, Agent Provocateur’s holiday campaign is made for women of magnitude.
Sarah Shotton, Creative Director at Agent Provocateur commented on the inspiration behind the campaign: “The overarching message is about the gifting period and celebrating the Agent Provocateur iconic branding and its pinkness! Whether it’s a gift for your partner, your friend or yourself, we all get excited about what may be inside the pink Agent Provocateur packaging and we wanted to bring this to life.”
Top of everyone’s Christmas list is the Kassidie silk kimono, in pale pink jacquard silk with monogrammed black sash. Wrap it up with body-con-inspired Joan bra and briefs, and Enrica pom-pom kitten heel mules. The best-selling Lorna lingerie with scalloped detail in festive white and gold, or Zadi in sugar-plum red lace complete with AP charm droplet between the cups would add sparkle to any winter season. The sensuous Sugar with its red ribbon ties, ready to be untied like the best present of all, and Let it Snow with the cheeky Frostine briefs, complete with the sweetest snowball-style pom-poms in pure ivory.
Treat yourself or a friend to the Classic pyjamas in oyster silk dotted with black stars. Whitney in black, with bondage-style straps, is on every provocateur’s wish list, while the Kaylie lingerie set is all the magic of Christmas, with its constellations of baby pink stars on enticing black tulle. For animal-print lovers the Marney printed swimsuit with lace up detail is the perfect stocking filler, while the Amelea slip, camisole and gown is ideal for coveters of romantic vintage style. The Billi black tuxedo jacket is the gift of a gorgeous silhouette, exquisitely tailored in luxury silk crepe. For body-con obsessives try Joan in black with the bold Veronika body chain, or captivating Ulrika with horizontal bra straps.
