This season Agent Provocateur celebrates the unparalleled potential of the female physique with its new Play to Win campaign. Starring four goddess-like athletes, all at the top of their game, the campaign is an epic Olympiad vision of feminine strength and sensuous magnificence. The collection oozes feminine strength and thrilling sensuality, featuring SS20 designs in sizes A to F, each piece allowing the body to reveal itself in typical Agent Provocateur style: sensual, empowering, provocative and iconic.
“Agent Provocateur’s Spring/Summer 20 campaign is about bringing women together who are outstanding in what they do. We wanted to hero the magnificence of their sports and body confidence and how wearing Agent Provocateur can make you feel great. The campaign celebrates their femininity and the beauty of the athletic body. The athletes for SS20 continues AP’s story of the celebration of women and the female form,” said Creative Director Sarah Shotton.
THE TALENT:
- ALYSHA NEWMAN – Olympian and Commonwealth Games champion track star and pole vaulting superhuman Alysha Newman is literally raising the bar, with gravity-defying skills that have won her gold medals for touching the sky.
- SASHA DIGIULIAN – Permanently outside her comfort zone, rock star Sasha Digiulian is a world champion pro-climber and legendary adventurer, breaking records for breakfast and inspiring climbers the world over.
- QUEEN HARRISON – Queen Harrison has lived up to her name, proving herself Olympic track royalty with her gold medal-winning hurdling and sprinting and magisterially fabulous attitude to life.
- GEORGIA-MAE FENTON – A goddess on the uneven bars, Commonwealth Games gold medal gymnast Georgia-Mae Fenton is pushing the discipline to such extremes that they even named a skill after her.
