Iconic luxury lingerie brand Agent Provocateur is delighted to announce the launch of a new concept shop fit at Galleries Lafayette in Paris, along with a temporary floor move in Printemps Haussmann. The Agent Provocateur concession at Galleries Lafayette is an intimate space at the centre of the new lingerie department, featuring a spiral ‘escargot’ form. The design incorporates classic AP furniture in polished brass and soft baby pink lacquer.
Walls are dramatic jacquard alongside panelled and painted walls in soft grey to provide contrast to the ornate fabric of the upholstery and curtains. Tonal grey carpets and framed antique fans further elevate the space to create a visual aesthetic of luxury, sensual pleasure and indulgence. To complete the luxury shopping experience, the 454sqft space hosts a VIP fitting room offering clients the chance to get to know the entire Agent Provocateur range in comfort and privacy with the help of AP’s trained Agents.
The AP concession in Printemps Haussmann relocates area on the 6th floor, offering the AP world of luxury, pleasure and indulgence. The 488sqft concept is in the recognisable Agent Provocateur aesthetic featuring black and pink lacquer fixtures, gold textured wallpaper along with an accessories table. Both locations will house Agent Provocateur’s signature styles from the Icons collections, alongside seasonal designs for Spring/Summer 2020.
