Launched in 2018 by a female duo who became friends and business partners through their shared love of fashion and fitness, this year sees fitness wear brand Audacia London launch two new collections. In this first phase, Daze 01 (available end of March 2020), creamy beige is mixed with punchy shades of lemon and bright yellow, evoking creamy sandy beaches, good times, happiness, warmth and joy. The collection includes a cropped hoody, cycling shorts, a sports bralette, a swimsuit/leotard, and a lounge sweater.
All the cotton used in the garments have the Better Cotton Initiative (BCI) seal of approval and Audacia London uses LYCRA® fabrics from Santa Constância’s CO2control® line, which is produced using audited processes and prioritising sustainability. The Sportiva Pro fabrics used to manufacture the brand’s signature compression leggings, as well as some of the tops and sports bras, is fully decomposed within 3 years when properly discarded, a dramatic difference from the widely used polyamide fabrics which take decades to fully decompose.
Audacia London will showcase both 2020 collections at the CiCi PR SS20 press day event next Friday, 24th January 2020. The press day is open to press and buyers to attend and other brands showcasing collections include Gottex, Cyberjammies, Laslett London, Chantelle Lingerie, Fable & Eve, Tucca Swim and Hamamingo (travel accessories).
